Proper Problem #64

Can you attract Gen Z while keeping your core?

BRAND PLATFORM  |  BRAND FILM  |  BRAND IDENTITY  | BRAND PACKAGING  |  SOCIAL STRATEGY

  • Identified an ownable Brand Space through research
  • Created a long-term Brand Platform
  • Designed a Brand Identity and full design system
  • Designed Packaging and to resonate with a modern New Zealand audience
  • Created successful marketing campaigns