BRAND NORTH STAR | SHARED BRAND LANGUAGE | BRAND IDENTITY Identified an ownable brand space through research Created the distinctive ‘Inside is Everything’ Brand Platform Developed a shared brand language Created a dynamic brand identity and design system
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BRAND PLATFORM | BRAND FILM | BRAND IDENTITY | BRAND PACKAGING | SOCIAL STRATEGY Identified an ownable Brand Space through research Created a long-term Brand Platform Designed a Brand Identity and full design system Designed Packaging and to resonate with a modern New Zealand audience Created successful marketing campaigns
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COMMS CAMPAIGN Created a season ticket campaign Despite certain relegation, 87% of holders renewed 100% of tickets were sold on general release
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces Developed a launch campaign that repositioned competition Inspired the public with stories from sport that resonate in life Raised the banks awareness scores by 13% in the first year 40% Brand positivity attributed to sponsorship 33% More likely…
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HIGH PERFORMANCE WORKSHOPS | SHARED LANGUAGE | NORTH STAR | PERFORMANCE LEXICON | COMMS STRATEGY Undertook in-depth qualitative research within The Blues team and organisation. Worked with coaches and players to create a Performance North Star Created a Shared Language with the players and coaching team Inspired powerful match day rituals Became the measure for future success on…
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BRAND PLATFORM | COMMS STRATEGY | COMMS CAMPAIGN Created a Brand Platform for year round conversation with overseas candidates Generated huge organic awareness internationally on a local budget Transformed brand awareness into a 15% increase in overseas placements 3.6M shares of films from zero media spend Nominated for 3 x 2021 European Sponsorships Award
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BRAND PLATFORM | IDENTITY | CONSUMER CAMPAIGN Created a unique Brand platform and dynamic identity Developed a campaign that repositioned books for a screen first audience Increased the commercial value of the sponsorship Won the Grand Prix at the 2020 European Sponsorship Awards 42% Awareness of under 35’s (NSI) 14% Brand Affinity for under 35’s…
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BRAND PLATFORM | BRAND NAME | BRAND IDENTITY | COMMS STRATEGY | COMMS CAMPAIGN Identified a clear market space through research Created a unique financial brand from the ground up Energised multiple stakeholder groups nationwide Created a launch campaign in the Irish market
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BRAND PLATFORM | SHARED LANGUAGE | NORTH STAR | LAUNCH FILM | COMMS STRATEGY Built a unique Brand Platform Created a Shared Language for the brand Designed Content for international speaking engagements Won 3 x Global accounts won at the NYC Skift Conference
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BRAND PLATFORM | STRATEGIC PLAN | CONSUMER CAMPAIGN Created a unique Brand Platform for the club Developed a 5 year Strategic Plan for the commercial board Sold out stadiums in a tricky part of the season Engaged the global supporter base Raised revenue from Commercial Partnerships by 30% 500% ROI on targeted campaigns +80% Season…
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