SPONSORSHIP |  BRAND PLATFORM  |  CONSUMER CAMPAIGN  |  PRODUCT DEVELOPMENT

• Conducted in-depth research into women’s golf
• Developed a strategic approach to comms platform & activations
• Aligned sponsorship with existing properties and business objectives
• Created the comms campaign
• After 10 year absence, attendance was 24,000 – 25% over target
• 2023 attendance of 30,000