SPONSORSHIP  |  BRAND PLATFORM  |  CONSUMER CAMPAIGN

• Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces
• Developed a launch campaign that repositioned competition
• Inspired the public with stories from sport that resonate in life
• Raised the banks awareness scores by 13% in the first year
• 40% Brand positivity attributed to sponsorship
• 33% More likely to consider BOI services