Proper Problem #8

How do you help young people connect to a brand that’s hidden in plain sight?

BRAND PLATFORM  |  IDENTITY  |  CONSUMER CAMPAIGN

  • Created  a unique Brand platform and dynamic identity
  • Developed a campaign that repositioned books for a screen first audience
  • Increased the commercial value of the sponsorship
  • Won the Grand Prix at the 2020 European Sponsorship Awards
  • 42% Awareness of under 35’s (NSI)
  • 14% Brand Affinity for under 35’s (NSI)
  • 77% Perceived An Post to have added value to the sponsorship