Proper Problem #45

How do you build a movement for movement?

NATIONWIDE BRAND ACTIVATION  |  BRAND PLATFORM  |  CONSUMER CAMPAIGN

  • Conducted in-depth research with teenage girls
  • Developed a strategic approach to comms platform & activations
  • Created the campaign for teenage girls with teenage girls
  • Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives
  • 9 million video views, 100k unique hub visitors
  • 180 schools/30.000 schools engaged
  • Re-appointed by Sport Ireland for years 2 and 3 of platform