Proper Problem #21

How can making people homesick be a good thing?

BRAND PLATFORM |  COMMS STRATEGY  |  COMMS CAMPAIGN

  • Created a Brand Platform for year round conversation with overseas candidates
  • Generated huge organic awareness internationally on a local budget
  • Transformed brand awareness into a 15% increase in overseas placements
  • 3.6M shares of films from zero media spend
  • Nominated for 3 x 2021 European Sponsorships Award