Brand Guardianship Archives

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Brand Guardianship, Brand Identity, Corporate Strategy, Film, North Star, Shared Language, Wen Design

CORPORATE STRATEGY | NORTH STAR | SHARED LANGUAGE | BRAND IDENTITY | WEB DESIGN | BRAND GUARDIANSHIP | FILM Identified an ownable Brand Space through research Built a unique international Brand Name and Identity Created the distinctive “More Human Please” Brand Platform Achieved consistent growth for 12 consecutive quarters Activated in three markets, London,…

Morgan McKinley

Brand Guardianship, Brand Identity

BRAND IDENTITY | BRAND GUARDIANSHIP | CORPORATE STRATEGY Developed corporate strategy for group re-structure Designed a new brand identity for the group Built a flexible design system for static and animated executions Developed campaigns for all nine markets Created new consultancy brand as part of new structure