HIGH PERFORMANCE WORKSHOPS | SHARED LANGUAGE | NORTH STAR | PERFORMANCE LEXICON | COMMS STRATEGY Undertook in-depth qualitative research within The Blues team and organisation. Worked with coaches and players to create a Performance North Star Created a Shared Language with the players and coaching team Inspired powerful match day rituals Became the measure for future success on…
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BRAND PLATFORM | COMMS STRATEGY | COMMS CAMPAIGN Created a Brand Platform for year round conversation with overseas candidates Generated huge organic awareness internationally on a local budget Transformed brand awareness into a 15% increase in overseas placements 3.6M shares of films from zero media spend Nominated for 3 x 2021 European Sponsorships Award
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BRAND PLATFORM | BRAND NAME | BRAND IDENTITY | COMMS STRATEGY | COMMS CAMPAIGN Identified a clear market space through research Created a unique financial brand from the ground up Energised multiple stakeholder groups nationwide Created a launch campaign in the Irish market
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BRAND PLATFORM | SHARED LANGUAGE | NORTH STAR | LAUNCH FILM | COMMS STRATEGY Built a unique Brand Platform Created a Shared Language for the brand Designed Content for international speaking engagements Won 3 x Global accounts won at the NYC Skift Conference
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