All articles filed in Sponsorship

SPONSORSHIP  |  BRAND PLATFORM  |  CONSUMER CAMPAIGN   This campaign is based on a true story which was told by a Bank of Ireland team member during a collaborative workshop with Ringers. The story began in Irish camp where a player got injured on the eve of an international game. This meant players were called in from…

SPONSORSHIP  |  BRAND PLATFORM  |  CONSUMER CAMPAIGN Identified a clear market positioning to meet business objectives Launched a campaign that explained a misunderstood product Grew brand awareness to highest recorded levels Increased consideration. Brand-driven enquiry volumes up 30%, Motor enquiries up 20% Listen to the radio below.

SPONSORSHIP  |  BRAND PLATFORM  |  CONSUMER CAMPAIGN Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces Developed a launch campaign that repositioned competition Inspired the public with stories from sport that resonate in life Raised the banks awareness scores by 13% in the first year 40% Brand positivity attributed to sponsorship 33% More likely…